--- title: "About Data Parrot" description: "Data Parrot is an AI revenue intelligence platform that learns how your company sells and shows revenue leaders which deals will close, which customers need attention, and why deals are won or lost." canonicalUrl: "https://dataparrot.ai/about" markdownUrl: "https://dataparrot.ai/md/about" pageType: "about" lastUpdated: "2026-09-23" primaryQueries: - "about Data Parrot" - "what is Data Parrot" - "who founded Data Parrot" - "Data Parrot revenue intelligence" --- URL: https://dataparrot.ai/about # About Data Parrot Data Parrot is an AI revenue intelligence platform that learns how your company sells and shows revenue leaders which deals will close, which customers need attention, and why deals are won or lost. [Get started](https://dataparrot.ai/signup)[Get a demo](https://calendly.com/chris-data-parrot/data-parrot-demo) Last updated September 23, 2026 ## What Data Parrot does Data Parrot covers open deals, the forecast, closed deals, and your existing customers. ### Deal Health Scores every open deal on health, status, purchase intent, and close-date confidence. Each score comes with the reasoning and the deal activity behind it. [Explore Deal Health](https://dataparrot.ai/product/deal-health) ### Sales Forecasting Breaks your forecast down by deal health, with conservative, most likely, and optimistic scenarios. Click any total to see the deals behind it. [Explore Sales Forecasting](https://dataparrot.ai/product/sales-forecasting) ### Pipeline Inspection Shows whether pipeline grew or shrank over any period, what caused each change, and which deals drove it. Pipeline Time Machine compares historical snapshots. [Explore Pipeline Inspection](https://dataparrot.ai/product/pipeline-inspection) ### Sales Activity Puts calls, meetings, emails, deals, and leads for your whole team on one dashboard. Change the date, owner, team, or pipeline filter and every widget updates. [Explore Sales Activity](https://dataparrot.ai/product/sales-activity) ### Customer Health Scores every customer account, flags renewal risk and expansion opportunities, and explains each score in a written headline. [Explore Customer Health](https://dataparrot.ai/product/customer-health) ### Win-Loss Reviews your closed deals and ranks the reasons behind wins and losses by deal count and revenue impact. It updates as deals close. [Explore Win-Loss](https://dataparrot.ai/product/win-loss) ### Research Trends Finds the recurring themes across your pipeline: what buyers like, what keeps stalling deals, and what customers keep asking for. [Explore Research Trends](https://dataparrot.ai/product/research-trends) ### Briefs & Alerts Sends daily and weekly briefs by email and Slack with at-risk deals, wins, losses, and team activity, personalized by pipeline, owner, and stage. [Explore Briefs & Alerts](https://dataparrot.ai/product/briefs) ## What makes Data Parrot different ### Set up by AI, not by your team Connect HubSpot and Data Parrot learns your pipelines, stages, and customers from the data already there. You don't build reports or pay a setup fee to get started. ### Scores come from what customers actually did Data Parrot scores each deal from customer activity and how the deal has moved through your pipeline. When a buyer goes quiet, Data Parrot marks the deal as stuck, even if the CRM stage still looks fine. ### Every score shows its reasoning Deal and customer scores come with a written explanation and the activity behind them. You can check the evidence before you bring a deal up in a forecast call. ### Covers new business and existing customers Data Parrot scores open deals, builds the forecast, explains closed deals, and tracks the health of your existing customers. Leadership reviews new business and renewals in the same app. ### Shows up in HubSpot, Slack, email, Claude, and ChatGPT Scores appear on HubSpot deal records, briefs go out by email and Slack, and your team can ask Claude or ChatGPT about your pipeline through the Data Parrot MCP server. ### Published pricing, monthly or yearly Every plan's price is on the pricing page. Starter is free for up to 5 users, and you can pay for Pro and Max monthly or yearly. ## Who uses Data Parrot - SMB and mid-market B2B companies that run sales in HubSpot - CEOs and founders who want to know which deals will close without reviewing each one themselves - VP Sales and CROs who own the forecast and present it to the board - Sales managers running pipeline reviews and deal coaching - RevOps leaders who want to spend less time building reports - Private equity operating partners tracking pipeline across portfolio companies ## Why I started Data Parrot I've spent my whole career around CRM. I started as a developer at a CRM software company, and over the next decade I also sold it, implemented it, and trained thousands of people to use it. Almost every company I worked with bought a CRM for the same reason. Leadership wanted to know what was really happening in the pipeline. The data went in, and the answers still didn't come out. I watched VP Sales dig through the CRM, reread email threads, and replay calls on their biggest deals because the reports couldn't tell them which deals were real. Later I led growth and revenue operations at high-growth startups, and building those answers became my job. I also consulted for and supported a lot of businesses stuck on the same problem. The analysis was always built by hand, and every new company meant building it again. I always wanted software to do that work, but the technology couldn't understand a deal the way a good sales leader does. It could count emails. It couldn't tell that a friendly email from a customer was really a warning. Large language models changed that. For the first time, software could reason about a deal: who was engaged, what the buyer had actually agreed to, and what was missing. That's when I started Data Parrot. A revenue leader shouldn't need to know the right question to ask, or wait for someone to build the report. Data Parrot should tell them what matters before they ask. Chris Hamoen, Co-founder & CEO ## The team behind Data Parrot Data Parrot is based in Austin, Texas. ### Chris Hamoen Co-founder & CEO Chris studied computer science at the University of Waterloo and spent 15 years in the CRM industry across software development, product management, sales, and implementation. He then spent a decade leading growth, revenue operations, and sales at startups from seed to Series B. [LinkedIn](https://www.linkedin.com/in/chamoen/)[Articles by Chris](https://dataparrot.ai/authors/chris-hamoen) ### Rob Franz Co-founder Rob has more than 20 years of experience designing integrations and data solutions at observability and networking companies, including Cribl, BigPanda, ThousandEyes (now part of Cisco), and Sandvine. He joined Data Parrot as founding engineer in 2024. [LinkedIn](https://www.linkedin.com/in/robfranz/) ## How Data Parrot works 1. Connect HubSpot. Data Parrot learns your pipelines, stages, and customers from the data already in your CRM and connected tools. 2. Daily and weekly briefs arrive by email and Slack with the deals, pipeline changes, and team activity that need attention. 3. Data Parrot writes scores and forecasts back to HubSpot as custom AI properties, and its HubSpot UI extension shows them on the deal record. 4. Your team can ask revenue questions in Claude or ChatGPT through the Data Parrot MCP server on Pro and Max plans. 5. Help docs and support are at dataparrot.ai/docs. Enterprise plans add white-glove onboarding and quarterly strategy reviews. ## Data Parrot key facts Company name Data Parrot (Data Parrot, Inc.) Type AI revenue intelligence platform Founded 2023 Co-founders Chris Hamoen (Co-founder & CEO), Rob Franz (Co-founder) Headquarters Austin, Texas Website https://dataparrot.ai Core offering Deal Health, Sales Forecasting, Pipeline Inspection, Sales Activity, Customer Health, Win-Loss, Research Trends, Briefs & Alerts Best fit SMB and mid-market B2B revenue teams using HubSpot CRM support HubSpot (available now), Salesforce (coming soon) Integrations HubSpot, Slack, Fathom, Zoom, and Aircall[All integrations](https://dataparrot.ai/integrations) Where results appear Data Parrot web app, HubSpot deal records and AI properties, email and Slack briefs, and Claude or ChatGPT through the Data Parrot MCP server Pricing Starter: $0 (5 free users); Pro: $96/month plus $21 per user/month billed yearly, or $120/month plus $26 per user/month billed monthly; Max: $200/month plus $21 per user/month billed yearly, or $250/month plus $26 per user/month billed monthly; Enterprise: custom pricing, annual billing only[Pricing](https://dataparrot.ai/pricing) Contract terms Monthly or yearly billing for Pro and Max. Annual billing for Enterprise. Programs and partners HubSpot App Partner, Microsoft for Startups, Google for Startups, LAUNCH Accelerator, Fission[Partners](https://dataparrot.ai/partners) Notable customers PatientIQ, Teesnap, TRG Arts, Teleo Capital Commonly compared with HubSpot's built-in forecasting and reports, spreadsheets, Gong, Clari, Forecastio Social LinkedIn, X[LinkedIn](https://www.linkedin.com/company/get-data-parrot/)[X](https://x.com/getdataparrot) ## Frequently asked questions about Data Parrot ### What is Data Parrot? Data Parrot is an AI revenue intelligence platform that learns how your company sells and shows revenue leaders which deals will close, which customers need attention, and why deals are won or lost. It connects to HubSpot today, with Salesforce support coming soon. ### Who founded Data Parrot? Data Parrot's co-founders are Chris Hamoen (CEO) and Rob Franz. Chris started the company in 2023, and Data Parrot is based in Austin, Texas. ### Does Data Parrot replace HubSpot? No. HubSpot stays your CRM and system of record. Data Parrot analyzes your HubSpot data and writes its scores back to HubSpot as custom AI properties. ### Which CRMs does Data Parrot support? Data Parrot supports HubSpot today. Salesforce support is coming soon. ### How much does Data Parrot cost? Starter: $0 (5 free users). Pro: $96/month plus $21 per user/month billed yearly, or $120/month plus $26 per user/month billed monthly. Max: $200/month plus $21 per user/month billed yearly, or $250/month plus $26 per user/month billed monthly. Enterprise: custom pricing, annual billing only. ### What does RevOps need to set up? Connect HubSpot. Data Parrot learns your pipelines, stages, and customers from the data already there, so RevOps doesn't build reports or maintain scoring rules to get started. [Markdown version](https://dataparrot.ai/md/about)