# Activity Dashboard

URL: https://dataparrot.ai/docs/features/activity-dashboard

Track sales team activity with real-time metrics. Monitor meetings, calls, emails, and activity patterns to optimize sales productivity and coaching decisions.

The [Activity Dashboard](https://app.dataparrot.ai/activity-dashboard) displays meetings, calls, emails, deals, and leads in a single dashboard so you can see all team activity in one place.

Activity Dashboard is available for Data Parrot Pro and Max customers.

## Filters

Choose the activity range, owners, associations, and pipelines to focus on the data that matters.

- **Activity Range**: Yesterday, This Week, This Month, or a custom date range
- **Owners**: Filter by one or more team members
- **Associations**: Toggle between Deal and Contact associations
- **Pipelines**: Filter by one or more pipelines

## Owner Activity Matrix

The matrix shows each team member as a row, with columns grouped by Deals, Meetings, Calls, and Emails. A heatmap overlay highlights activity intensity so you can spot patterns at a glance.

Use the controls at the top right to:

- **Heatmap**: Toggle the heatmap overlay on or off
- **Columns**: Show or hide specific columns (14/19 visible by default)
- **Add Custom Column**: Create custom metric columns
- **Export**: Download the data as CSV

## Charts

Below the matrix, time-series charts show activity trends for Calls, Meetings, Emails, and Deals. You can customize the view and add more charts.

- **Time grouping**: Day, Week, or Month
- **Chart type**: Line, Bar, or Cumulative
- **Add Chart**: Add additional metric charts
- **Add Table**: Add a detail table below the charts

## Engagement Details

At the bottom of the page, the Engagements table shows the individual engagement records that match your filters. Click any engagement title to open it in HubSpot.

## Tips

- **Heatmap for quick scans**: Turn on the heatmap to instantly see who's most active and where gaps exist.
- **Not just sales**: The Activity Dashboard tracks all HubSpot engagements, not just sales. use it across your organization.
- **Custom columns**: Add custom columns for metrics specific to your team's workflow.
- **Export**: Download the data as CSV for further analysis or reporting.

## Next Steps

- [AI Forecast](/docs/features/ai-forecast). Forecast with AI-driven pipeline signals.
- [Deals](/docs/features/deals). Monitor deal health and progress.
- [Briefs](/docs/features/briefs). Get daily and weekly AI sales briefs.