---
title: "Activity Dashboard"
description: "Track sales team activity with real-time metrics. Monitor meetings, calls, emails, and activity patterns to optimize sales productivity and coaching decisions."
canonicalUrl: "https://dataparrot.ai/docs/features/activity-dashboard"
markdownUrl: "https://dataparrot.ai/md/docs/features/activity-dashboard"
pageType: "docs"
primaryQueries:
  - "Activity Dashboard"
  - "Track sales team activity with real-time metrics. Monitor meetings, calls, emails, and activity patterns to optimize sales productivity and coaching decisions."
---

URL: https://dataparrot.ai/docs/features/activity-dashboard

[Features](https://dataparrot.ai/docs/features)

# Activity Dashboard

Track sales team activity with real-time metrics. Monitor meetings, calls, emails, and activity patterns to optimize sales productivity and coaching decisions.

The [Activity Dashboard](https://app.dataparrot.ai/activity-dashboard) displays meetings, calls, emails, deals, and leads in a single dashboard so you can see all team activity in one place.

Activity Dashboard is available for Data Parrot Pro and Max customers.

## Filters

Choose the activity range, owners, associations, and pipelines to focus on the data that matters.

![Activity Dashboard filters. Activity Range, Owners, Associations, Deal, Pipelines, Contact Only](https://dataparrot.ai/images/docs/features/activity-dashboard-filters-activity-range-owners-pipelines.png)

Activity Dashboard Filters

-   **Activity Range**: Yesterday, This Week, This Month, or a custom date range
-   **Owners**: Filter by one or more team members
-   **Associations**: Toggle between Deal and Contact associations
-   **Pipelines**: Filter by one or more pipelines

## Owner Activity Matrix

The matrix shows each team member as a row, with columns grouped by Deals, Meetings, Calls, and Emails. A heatmap overlay highlights activity intensity so you can spot patterns at a glance.

![Owner Activity Matrix with heatmap showing Deals, Meetings, Calls, and Emails by team member](https://dataparrot.ai/images/docs/features/activity-dashboard-owner-activity-matrix-heatmap.png)

Owner Activity Matrix with Heatmap

Use the controls at the top right to:

-   **Heatmap**: Toggle the heatmap overlay on or off
-   **Columns**: Show or hide specific columns (14/19 visible by default)
-   **Add Custom Column**: Create custom metric columns
-   **Export**: Download the data as CSV

## Charts

Below the matrix, time-series charts show activity trends for Calls, Meetings, Emails, and Deals. You can customize the view and add more charts.

![Activity Dashboard charts showing Calls and Meetings trends over time](https://dataparrot.ai/images/docs/features/activity-dashboard-calls-meetings-charts-day-week-month.png)

Activity Charts

-   **Time grouping**: Day, Week, or Month
-   **Chart type**: Line, Bar, or Cumulative
-   **Add Chart**: Add additional metric charts
-   **Add Table**: Add a detail table below the charts

## Engagement Details

At the bottom of the page, the Engagements table shows the individual engagement records that match your filters. Click any engagement title to open it in HubSpot.

![Engagements table showing calls with type, date, title, status, duration, owner, and contacts](https://dataparrot.ai/images/docs/features/activity-dashboard-engagements-table-calls-meetings-emails.png)

Engagement Details Table

## Tips

-   **Heatmap for quick scans**: Turn on the heatmap to instantly see who's most active and where gaps exist.
-   **Not just sales**: The Activity Dashboard tracks all HubSpot engagements, not just sales. use it across your organization.
-   **Custom columns**: Add custom columns for metrics specific to your team's workflow.
-   **Export**: Download the data as CSV for further analysis or reporting.

## Next Steps

-   [AI Forecast](https://dataparrot.ai/docs/features/ai-forecast). Forecast with AI-driven pipeline signals.
-   [Deals](https://dataparrot.ai/docs/features/deals). Monitor deal health and progress.
-   [Briefs](https://dataparrot.ai/docs/features/briefs). Get daily and weekly AI sales briefs.

[Markdown version](https://dataparrot.ai/md/docs/features/activity-dashboard)

[

Briefs

Your AI-generated daily and weekly sales brief. A headline read of deal movement, watchlist, won/loss, and team activity, in either an Executive or Newspaper layout.

](https://dataparrot.ai/docs/features/briefs)[

Deals

See which deals will close and which need help with AI deal scoring. Get instant health scores, risk alerts, and next steps for every opportunity.

](https://dataparrot.ai/docs/features/deals)