# Research Trends

URL: https://dataparrot.ai/docs/features/research-trends

Uncover customer sentiment and sales patterns with AI analysis. Identify positive trends, pain points, and feature requests from your CRM data automatically.

Research Trends is an AI-driven analytics feature that surfaces customer sentiment, feedback patterns, and requests from CRM data.

## How to Use Research Trends

The Research Trends page has two tabs in the left sidebar: **Your Reports** (reports you've generated) and **Weekly Reports** (automatically generated weekly reports). Click any report to view it, or click **New Report** to create one.

To create a new report:

1. Use the filter chips at the top of the page to set the **Pipeline** and **Owners** scope for your report.
2. Click **New Report**.
3. Give the report a name and pick a date range.
4. Click **Run Report**.

The report starts running and can take up to 2 minutes to complete.

When it's complete, it's saved to **Your Reports** for you to view any time. You can export it as a PDF or delete it whenever you want.

## What Research Trends Reveals

Each report has three sections:

1. **Positive Feedback Trends**. the top positive sentiment patterns from your selected deals (e.g. "Unified Platform Solves Cross-Functional Chaos"), each with a one-line summary and a detailed analysis.
2. **Negative Feedback Trends**. the top negative sentiment patterns (e.g. "No-Shows and Cancellations Kill Deals Fast"), with the same one-line summary + detailed analysis structure.
3. **Top Customer Requests**. the top requests from customers, broken into a **Top Request** and a **Runner-Up**, to help you prioritize product/service improvements.

## What You Can Do with the Results

You can access the report any time from **Your Reports** on the Research Trends page.

To share it with your team, click the **Export PDF** button at the top right of the report.

## Research Trends Limits

There is a monthly limit on how many reports you can generate. You can see your remaining credits on the Research Trends page at the top right of the page.

## View Saved Reports

The left sidebar has two tabs:

- **Your Reports**. every report you've generated. Click any report to view it, export it, or delete it.
- **Weekly Reports**. automatically generated weekly reports you can revisit any time.

## Making the Most of Research Trends

- **Run for a specific pipeline**: scope the report with the Pipeline filter chip to see positive, negative, and customer-request trends for that pipeline.
- **Get detailed insights**: combine the Owners and Pipeline filter chips with a tight date range to dig into specific trends.
- **Revisit automatically generated reports**: check the **Weekly Reports** tab. the week-in-review email also links to the previous week's report.

## Next Steps

- **[Predict Sales with AI Forecast](/docs/features/ai-forecast)**: Boost forecasting with predictive analytics.
- **[See what growing (or shrinking!) your pipeline with Pipeline Time Machine](/docs/features/pipeline-time-machine)**: Inspect pipeline health with analytics.
- **[Track Deals](/docs/features/deals)**: Monitor deal health and progress.
- **[See the Research Trends product page](https://www.dataparrot.ai/product/research-trends)**: Learn more about sales strategy insights and trend analysis.