Quick Answer: The Deal Health Agent analyzes deal signals to predict which opportunities will close successfully.

AI Reveals the True Health of Your Deals

Coach smarter, close faster with deep insights into deal quality and risks. No more guessing which deals will close.

Rep says it's closing. CRM says it's healthy. Your gut says something's wrong.

Sales forecasts built on rep optimism and subjective CRM scores fall apart when it matters most. You need coaching intel, but you are stuck asking "how's that deal?" instead of knowing exactly what to fix.

Why CRM Deal Scoring Falls Short

Most deal scores are based on gut feel or generic rules. You deserve better.

The CRM Way

Manual Probability

Reps guess. Managers hope.

Rules-Based Scoring

RevOps builds it. Process changes. Rebuild.

CRM AI Scoring

Generic model. Generic results.

See FAQ for detailed comparison

The Data Parrot Way

AI That Reads the Room

Understands your business and pipeline types

Reads what customers actually say

Tells you exactly what to fix

Zero setup. Zero maintenance.
“Data Parrot has been a game-changing tool... It is objective. No filters. And that is powerful!”

— Matt Gitelis, CEO, PatientIQ

See Deal Health in Action

The Deal Health Agent analyzes deal activity, sentiment, and communication patterns to reveal objective deal health scores and actionable insights.

Enterprise Plan

$75,000

CloudTech Solutions
Apr 30, 2026
Morgan Reed, VP Procurement
Riley Fisher
New BusinessNegotiations

How Deal Health Works

AI analyzes your CRM data to score deals objectively and surface specific coaching actions.

1

Analyze Deal Activity

AI reads emails, call notes, and meetings to identify engagement patterns and buying signals across every deal.

2

Score Against Winning Patterns

Each deal is compared to signals from thousands of won and lost deals. Health scores update in real-time as activity changes.

3

Surface Risks and Actions

Get specific coaching on what to do next. Use Deal Pulse Mode to review and act on insights quickly.

Stop Guessing, Start Knowing

The Deal Health Agent eliminates the guesswork from deal evaluation. Get objective insights that help you focus coaching where it matters most.

Objective Deal Analysis

No filters, no bias. AI analyzes all deal communications to reveal true health.

Coaching Tips

Suggestions on where to focus your coaching so you can help your team win more deals.

Spot At-Risk Deals

Find at-risk deals early so you can take action before it's too late.

"Data Parrot has been a game-changing tool for our company. It is objective. No filters. And that is powerful!"
Matt Gitelis, CEO of PatientIQ, testimonial for Data Parrot deal health and sales coaching software
Matt Gitelis
CEO & Founder @ PatientIQ
Data Parrot has been a game-changing tool for our company. We are a growth-stage health tech company with multiple GTMs and sales teams. As the CEO & founder, I no longer have the time to get down to the deal level to understand what is happening in the field with our reps. Data Parrot solves this problem by using AI to holistically evaluate where our deals stand, analyzing all the back-and-forth communications between the rep & prospect, and then providing actionable recommendations on how to advance each deal. It is objective. No filters. And that is powerful!
5

Deal Health is for Everyone

Sales reps, managers, and executives all use deal health scores to make better decisions faster.

1

Sales Reps: Know which deals need attention before your manager asks. See exactly what actions improve your health scores.

2

Sales Managers: Coach on specific risks instead of asking "how's that deal?" Focus 1:1s on deals that actually need help.

3

VPs and CROs: Validate forecast commits with objective health scores. Stop relying on rep confidence alone.

"We've been able to surface great pipeline intel on sales effectiveness that has helped our sales team quickly pivot messaging and approach. In short, Data Parrot is an absolute must have."
Nick McGuire, Marketing Director at Zubie, testimonial for Data Parrot sales pipeline management and revenue intelligence
Nick McGuire
Director of Marketing @ Zubie
Data Parrot has fundamentally changed how we approach our HubSpot data for the better. Daily Sales Insights emails keep us tuned in to deal movement with simple and accurate AI summaries. We've been able to surface great pipeline intel on sales effectiveness that has helped our sales team quickly pivot messaging and approach. In short, Data Parrot is an absolute must have.
5

Frequently Asked Questions

How does the Deal Health Agent score deal health?

The Deal Health Agent analyzes all deal communications, activity patterns, stakeholder engagement, and 50+ other signals to generate objective health scores. Unlike subjective rep assessments, our scores are based on data patterns from thousands of won and lost deals.

What factors influence deal health scores?

Deal health considers engagement frequency, stakeholder involvement, email response times, meeting attendance, deal velocity, stage progression, competitor mentions, and buying signals. The AI weights these factors based on what's historically mattered most for your wins.

Can deal health scores change over time?

Yes, deal health scores update in real-time as new activities occur. A healthy deal can decline if engagement drops, or an at-risk deal can improve with the right interventions. You'll see exactly what's driving score changes.

How do I improve a poor deal health score?

Each deal health score comes with specific, actionable coaching tips. For example: 'Schedule executive alignment call' or 'Identify economic buyer.' The AI tells you exactly what successful deals like this one typically need at this stage.

How is AI deal health different from CRM scoring?

CRMs like HubSpot and Salesforce offer several scoring options: manual probability fields (subjective and often outdated), rules-based scoring (requires ongoing RevOps maintenance), and native AI scoring (generic models that update every few hours). Data Parrot is different because the AI understands your specific business and pipeline types. It reads what customers actually say in emails, calls, and meetings to score deals. Zero setup, zero maintenance. Just connect your apps and it works.

Does deal health work with custom HubSpot properties?

Yes. Data Parrot adapts to your unique HubSpot setup, including custom properties, deal stages, and pipelines. The AI learns which signals matter for your specific sales process and incorporates your custom fields into health scoring.

Ready to See Your Deal Health?

Join revenue leaders who trust Data Parrot to reveal objective deal insights and drive consistent revenue growth.