About Data Parrot

Deal Health

Scores every open deal on health, status, purchase intent, and close-date confidence. Each score comes with the reasoning and the deal activity behind it.

Sales Forecasting

Breaks your forecast down by deal health, with conservative, most likely, and optimistic scenarios. Click any total to see the deals behind it.

Pipeline Inspection

Shows whether pipeline grew or shrank over any period, what caused each change, and which deals drove it. Pipeline Time Machine compares historical snapshots.

Sales Activity

Puts calls, meetings, emails, deals, and leads for your whole team on one dashboard. Change the date, owner, team, or pipeline filter and every widget updates.

Customer Health

Scores every customer account, flags renewal risk and expansion opportunities, and explains each score in a written headline.

Win-Loss

Reviews your closed deals and ranks the reasons behind wins and losses by deal count and revenue impact. It updates as deals close.

Research Trends

Finds the recurring themes across your pipeline: what buyers like, what keeps stalling deals, and what customers keep asking for.

Briefs & Alerts

Sends daily and weekly briefs by email and Slack with at-risk deals, wins, losses, and team activity, personalized by pipeline, owner, and stage.

Set up by AI, not by your team

Connect HubSpot and Data Parrot learns your pipelines, stages, and customers from the data already there. You don't build reports or pay a setup fee to get started.

Scores come from what customers actually did

Data Parrot scores each deal from customer activity and how the deal has moved through your pipeline. When a buyer goes quiet, Data Parrot marks the deal as stuck, even if the CRM stage still looks fine.

Every score shows its reasoning

Deal and customer scores come with a written explanation and the activity behind them. You can check the evidence before you bring a deal up in a forecast call.

Covers new business and existing customers

Data Parrot scores open deals, builds the forecast, explains closed deals, and tracks the health of your existing customers. Leadership reviews new business and renewals in the same app.

Shows up in HubSpot, Slack, email, Claude, and ChatGPT

Scores appear on HubSpot deal records, briefs go out by email and Slack, and your team can ask Claude or ChatGPT about your pipeline through the Data Parrot MCP server.

Published pricing, monthly or yearly

Every plan's price is on the pricing page. Starter is free for up to 5 users, and you can pay for Pro and Max monthly or yearly.

Chris Hamoen

Co-founder & CEO

Chris studied computer science at the University of Waterloo and spent 15 years in the CRM industry across software development, product management, sales, and implementation. He then spent a decade leading growth, revenue operations, and sales at startups from seed to Series B.

Rob Franz

Co-founder

Rob has more than 20 years of experience designing integrations and data solutions at observability and networking companies, including Cribl, BigPanda, ThousandEyes (now part of Cisco), and Sandvine. He joined Data Parrot as founding engineer in 2024.