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Getting Started

Quick Start

Start using Data Parrot's sales analytics in minutes. Connect HubSpot, auto-sync your pipeline data, and get AI-powered revenue insights with zero setup required.

Data Parrot gets you from CRM chaos to clear sales insights fast. No complex setup. Just connect and go!

  1. Connect Your HubSpot Account: Create a new Data Parrot account here: app.dataparrot.ai
  2. Sign in with your HubSpot Account: Data Parrot uses your existing HubSpot credentials to simplify the signup process. Note: The first user needs admin permissions to link the account. If there's an issue, we'll guide you through it.
  3. Data Parrot Gets to Work: Data Parrot gets right to work - no manual configuration needed. Your CRM is synced and your deals are analyzed before you're let into the app. This process typically takes a few hours depending on the size of your HubSpot account - feel free to close the tab while you wait.
  4. Onboarding Complete: You'll receive an email when Data Parrot's done. Once analysis is complete, sign in to explore the insights Data Parrot has generated for you.

Every account created is automatically on the Data Parrot Starter plan. You can upgrade to the Pro or Max plan at any time.

View Data Parrot's pricing details here.

Onboarding in progress: Data Parrot syncs with your CRM to analyze your deals
Data Parrot analyzing HubSpot deals during onboarding - Connect, Sync, Analyze, Ready

Setup Options

Data Parrot works out of the box, but you can tweak it for your team. Here's what's available:

Add Users

Adding users to Data Parrot
Adding users to Data Parrot

Individual User Settings

  • Click the pencil icon beside the user to update.
  • Set as admin if needed.
  • Choose notifications: Daily, Weekly, or none for your Email and optional Slack notifications.
  • Filter notifications by pipeline, stage, or deal owner (optional).
Update Data Parrot AI Sales Deal Notifications
Update Data Parrot AI Sales Deal Notifications

(Pro) HubSpot Sync Settings

Configure on the Integrations Page.

HubSpot Sync Settings with Data Parrot AI
HubSpot Sync Settings with Data Parrot AI

Accelerated Sync

  • Activate for syncs every 5 minutes over a 2-hour window.
  • Useful for urgent tracking. Deal AI feedback updates daily.

Sync Data Parrot Deal AI Feedback to HubSpot Custom Properties

Enrich your HubSpot deals with the Data Parrot AI insights synced directly to custom properties in your HubSpot. To set this up, go to Integrations and toggle on the AI categories you would like to sync to your HubSpot. The options are Deal Health, Deal Hygiene and Deal Signals:

1. Deal Health
Tracks overall deal status and next steps.

LabelHubSpot Property NameDescription
Deal Health Statusdp_overall_deal_health_scoreLow, Medium, or High rating.
Deal Health Detailsdp_overall_deal_health_reasoningWhy it's rated that way.
Forecast Categorydp_forecast_categoryHow to categorize for forecasting.
Forecast Category Detailsdp_forecast_category_reasoningReasoning behind the category.
Deal Next Stepsdp_next_best_actionRecommended actions to take.
Deal Summarydp_deal_summationFull deal overview.
Label
Deal Health Status
HubSpot Property Name
dp_overall_deal_health_score
Description
Low, Medium, or High rating.
Label
Deal Health Details
HubSpot Property Name
dp_overall_deal_health_reasoning
Description
Why it's rated that way.
Label
Forecast Category
HubSpot Property Name
dp_forecast_category
Description
How to categorize for forecasting.
Label
Forecast Category Details
HubSpot Property Name
dp_forecast_category_reasoning
Description
Reasoning behind the category.
Label
Deal Next Steps
HubSpot Property Name
dp_next_best_action
Description
Recommended actions to take.
Label
Deal Summary
HubSpot Property Name
dp_deal_summation
Description
Full deal overview.

2. Deal Hygiene
Checks accuracy of key deal data.

LabelHubSpot Property NameDescription
Close Date Confidencedp_close_date_confidenceLow, Medium, or High confidence level.
Close Date Confidence Detaildp_close_date_confidence_reasoningHow confidence was assessed.
Suggested Close Datedp_suggested_close_dateAI-recommended close date.
Deal Stage Confidencedp_deal_stage_confidenceLow, Medium, or High stage accuracy.
Deal Stage Confidence Detaildp_deal_stage_confidence_reasoningHow stage confidence was determined.
Label
Close Date Confidence
HubSpot Property Name
dp_close_date_confidence
Description
Low, Medium, or High confidence level.
Label
Close Date Confidence Detail
HubSpot Property Name
dp_close_date_confidence_reasoning
Description
How confidence was assessed.
Label
Suggested Close Date
HubSpot Property Name
dp_suggested_close_date
Description
AI-recommended close date.
Label
Deal Stage Confidence
HubSpot Property Name
dp_deal_stage_confidence
Description
Low, Medium, or High stage accuracy.
Label
Deal Stage Confidence Detail
HubSpot Property Name
dp_deal_stage_confidence_reasoning
Description
How stage confidence was determined.

3. Deal Signals
Flags momentum and risks.

LabelHubSpot Property NameDescription
Deal Progress Statusdp_deal_progress_statusActive or Stuck status.
Deal Progress Detailsdp_deal_progress_status_reasoningWhy it's progressing or stalled.
Customer Intent Statusdp_customer_intentLow, Medium, or High intent to buy.
Customer Intent Detailsdp_customer_intent_reasoningBasis for intent rating.
Competitive Positiondp_competitive_positionLow, Medium, or High win likelihood.
Competitive Position Detailsdp_competitive_position_reasoningHow position was evaluated.
Sales Performancedp_sales_performanceExcellent, Good, or Average team rating.
Sales Performance Detailsdp_sales_performance_reasoningWhy the team rated this way.
Label
Deal Progress Status
HubSpot Property Name
dp_deal_progress_status
Description
Active or Stuck status.
Label
Deal Progress Details
HubSpot Property Name
dp_deal_progress_status_reasoning
Description
Why it's progressing or stalled.
Label
Customer Intent Status
HubSpot Property Name
dp_customer_intent
Description
Low, Medium, or High intent to buy.
Label
Customer Intent Details
HubSpot Property Name
dp_customer_intent_reasoning
Description
Basis for intent rating.
Label
Competitive Position
HubSpot Property Name
dp_competitive_position
Description
Low, Medium, or High win likelihood.
Label
Competitive Position Details
HubSpot Property Name
dp_competitive_position_reasoning
Description
How position was evaluated.
Label
Sales Performance
HubSpot Property Name
dp_sales_performance
Description
Excellent, Good, or Average team rating.
Label
Sales Performance Details
HubSpot Property Name
dp_sales_performance_reasoning
Description
Why the team rated this way.

You're all set!

That's how easy it was to set up an account with Data Parrot. Within just a few simple steps, you can be up and running with our powerful sales analytics platform. By creating your account and confirming your sales team, you are now ready to take full advantage of all the features and benefits that Data Parrot has to offer.

Next Steps

If you have a question, need support or have feedback for us, contact us anytime.
Start now at app.dataparrot.ai.
Learn more at www.dataparrot.ai.

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